What is Social Proof and how does social proof software work?


What is social proof and social proof software?
A very short Introduction

Social proof is the psychological phenomenon that occurs when people observe others doing something and then decide to do the same thing. It’s been shown to be a very powerful motivator, especially when it comes to making decisions about what to buy.


You find more details about Social Proof in my blog post.


Social proof software is a type of program that helps website owners increase their conversion rates by displaying social proof elements. It does this by adding customer testimonials, badges, and other indicators of social proof to their website. The idea behind social proof software is that potential customers are more likely to purchase a product or service if they see that others have done so as well.

There are many different social proof software programs available, and they all work in a slightly different way.




How can social proof software help a website?

One way to take advantage of social proof is by using social proof software. This software allows you to easily showcase customer reviews and testimonials on your website. This can help boost sales because potential customers will be more likely to trust what they see on your website.

Social proof software offers an easy way to display these elements quickly and without the need to redesign the website and without the need to create additional content.

When it comes to blogs and online shops conversion rate is one of the most important metrics. It is a measurement of how many people have interacted with a piece of content or bought a product.

To measure your conversion rates, follow these steps:

  1. count what is important to your business (e.g. leads, inquiries, transactions per month) and generated by your website / online shop
  2. register at PageTrust or another social proof software
  3. add one or the other widget / notification to your website
  4. count the same conversions for the same period and compare both values.

Doing it this way you measure how many people take the desired action on your website, whether that’s making a purchase or subscribing to your blog. Improving these metrics can help increase sales for your business.



Types of social proof software

There are several different types of social proof software that can be incredibly helpful for a website. Most of them enable to create, design and publish a notification with social proof elements quickly.


Social proof software for lead generation

Are you looking for a way to increase your newsletter opt-ins or forms submissions? If so, social proof software may be the answer. This type of software uses testimonials, reviews, and other forms of social proof to encourage potential customers to take action. For example, if you have a form on your website that asks for email addresses, social proof software can be used to show how many people have already submitted their information. This helps to build trust and encourages others to do the same.

Social proof software is designed to increase the number of leads and newsletter opt-ins a website receives, as well as the number of requests for information or formular submissions. There are several different social proof software providers, each with their own unique features. 


Social proof software for website conversion

People are often influenced by the opinion of others when making choices, which is why social proof software can be so effective for website conversion. Seeing that others have clicked on a link or made a purchase can be persuasive for potential customers. Conversion rate examples show that social proof software can be an important part of an online shop’s success. Clicks and conversions are two important metrics to track, and social proof software can help increase both.

Every Social proof software steps up to raise the number of conversions and therefor the conversion rate of a website, blog or online shop. Some offer notifications to generate conversions directly by adding forms, surveys, or feedback widgets. Some offer notifications to raise credibility which indirectly leads to more conversions. (PageTrust is a Social proof software that offers both.)

Please be aware that Social Proof software usually will track how often the notifications were displayed and how many clicks they got. BUT they won’t show the important results: you will see these results in the dashboard of

  • your online shop (orders, order value),
  • your email provider (new subscribers)
  • your affiliate portal (clicks, transactions)
  • your bank account (revenue)


Benefits of using social proof software

When you’re looking to buy a product or service, it’s likely that you’ll do some research online before making your decision. One of the factors you’ll likely consider is what others are saying about the product or service. This is where social proof comes in.

One way to take advantage of social proof is by using social proof software. This software allows you to easily showcase customer reviews and testimonials on your website. This can help boost sales because potential customers will be more likely to trust what they see on your website. Additionally, social proof software can help you increase traffic and engagement on your site.



In conclusion, social proof software is a valuable marketing tool that can help businesses increase their online credibility and boost sales. It works by displaying activity and social proof elements on your website, which encourages potential customers to act. If you’re looking for a way to increase your online presence and make more sales, social proof software is a great option.



PageTrust is a Social Proof software which offers a suite of tools that can be used to increase opt-ins and conversions on websites. These tools include pop-ups and slide-in notifications that can be customized to match the look and feel of a website. PageTrust also offers integrations so that website owners can automatically use current and valid data from other sources. See a demo of PageTrust here.